What is the Business Health Exam?
A monthly assessment that scores your business on 122 checks across the whole path from someone needing you to a job on your calendar. You get one number, a section breakdown showing which link in the chain is thin, a fix list ordered by what moves the score, and your rank against the other businesses scored in your market.
How is this different from the free audit my SEO tool gives me?
A free tool grades your website, which is one of nine sections here. It has nothing to say about whether a lead that lands at 9pm gets answered, whether your reviews are visible where customers actually look, or how you compare to the shop across town. It also cannot rank you, because it has not scored anybody else.
What happens to checks you cannot assess on my business?
They are excluded from your score, never counted as a zero. Scoring an unknown as a failure is the fastest way to make an audit look thorough and be wrong, so when we rank a market we compare only on the checks every business in it could be assessed on, and we publish that number alongside the ranking.
Why take it every month instead of once?
Marketing health is not one exam, it is a pattern. A single score tells you where you stand today, though it cannot tell you whether the money you spent last month did anything. Two scores can. That is the entire argument for the subscription, and if you only ever want one exam, the first one is free.
Where does the ranking data come from?
From running the same 122 checks across a whole market at once. Dallas commercial roofing, 20 companies, scored on 20 August 2026. Birmingham roofing, 20 companies. Oklahoma City plumbing, 34 companies. Every business is audited independently against the same scorecard, then compared only on the checks all of them could be assessed on.
My market has not been scored yet. What do I get?
Your score, your section breakdown, and your fix list, which is most of the value and does not depend on anyone else. The ranking arrives when your market gets run, and naming a city is usually enough to put it in the queue.
Do you sell me marketing after the exam?
Only where the exam found the gap, and only if you want it. If the score says your lead capture is fine and your problem sits somewhere we do not work, we will tell you that. Selling the work before the diagnosis is what the agency that burned you did.
Can I see a real one before I hand over my website?
Yes. Five complete builds are published in full and unedited, 192 files and 249,162 words across five businesses in five different trades, with the company details replaced and nothing else touched.
