What is the Business Health Exam?
A free exam that scores your business on a 126-item scorecard across the whole path from someone needing you to a job on your calendar. You get a section breakdown showing which link in the chain is thin, a check of whether AI assistants name your business, one fix written out, and your rank among the businesses I have scored in your market.
How is this different from the free audit my SEO tool gives me?
A free tool grades your website, which is one of nine sections here. It has nothing to say about whether a lead that lands at 9pm gets answered, whether your reviews are visible where customers actually look, or how you compare to the business across town. It also cannot rank you, because it has not scored anybody else.
What happens to checks you cannot assess on my business?
They are excluded from your score, never counted as a zero. Scoring an unknown as a failure is the fastest way to make an audit look thorough and be wrong, so when I rank a market I compare only on the checks every business in it could be assessed on, and I publish that number alongside the ranking.
What is the Diagnostic?
It is $2,500, one time. You get the full findings of my scan on your business, a ranked rollup of your 10 nearest competitors, and one walkthrough call. It is credited in full toward either install if you sign within 45 days. It starts on a call, and nothing is bought online.
What do the installs cost, and what do I pay for separately?
The Group Install is $8,000 and the On-Site Install is $20,000, both one time. A 50% deposit reserves the date and the balance is due at the start. You pay for your own Claude subscription and any usage directly. My fee covers the install, not the software.
Who are the installs for?
Owner-operated businesses where the owner still makes the decisions, that already run a CRM or scheduling software, and can hand over admin access before the install. I take one on-site install a month, and six owners per group.
Where does the ranking data come from?
From scoring a whole market at once. Dallas commercial roofing, 20 companies, scored on 20 August 2026, and Oklahoma City plumbing, 34 companies, scored in August 2026, both on the 122-item version of the scorecard in use then. Birmingham roofing, 20 companies. Every business is audited independently against the same scorecard, then compared only on the checks all of them could be assessed on.
My market has not been scored yet. What do I get?
Your section breakdown and your one fix, which is most of the value and does not depend on anyone else. The ranking arrives when your market gets run, and naming a city is usually enough to put it in the queue.
Do you sell me something after the exam?
Only if you want it. The exam is free and stands on its own. If you want more, we talk on a call about the Diagnostic or an install. If the exam shows your problem sits somewhere I do not work, I will tell you that.
Can I see a real one before I hand over my website?
Yes. Five complete builds are published in full and unedited, 192 files and 249,162 words across five businesses in five different trades, with the company details replaced and nothing else touched.
