Diagnosis before treatment.
A good doctor runs the tests before writing the prescription. A marketing agency is a business built to sell the prescription, so almost every intake call ends the same way it was always going to: with a package that happens to be exactly what they sell.
What this looks like at Miura
We score first. The Business Health Exam runs 122 checks across the whole path from someone needing your business to a job on your calendar, the same scorecard every business in every market we've scored gets measured against. You get one number, a section-by-section breakdown of what's dragging it down, and — where your market has been scored — exactly where you rank against the other shops in it.
Only after that do we talk about fixing anything, and only the specific thing the exam found. If the exam says your lead capture is fine and your problem sits somewhere we don't work, we tell you that instead of finding a way to sell you something anyway.
How most agencies work
Sell the service first (ads, SEO, a rebrand), then justify it with whatever data supports the sale. The prescription comes before the test.
How the exam works
Score first, against a fixed 122-item scorecard, the same one for everyone. The test comes before anyone mentions a fix.
What it costs to skip this
Money spent treating a part of the funnel that was never broken, while the part that is stays open the whole time. We've seen businesses running paid ads into a site that loses the lead at the contact form, or investing in a rebrand while a real 5-star review history sits somewhere no search engine or AI answer tool can see it. Neither of those gets fixed by more of the same kind of spend, because neither was ever diagnosed.
See your score before anyone pitches you anything.
Free, about 5 minutes, no call required.