An audit of one business is an opinion. The exam scores your business on a 126-item scorecard and ranks it among the businesses scored in your market, so your result comes back as a position, not a list. Free, about 5 minutes, no call required.
You have probably had a marketing audit before. It arrived as a PDF, it listed twenty things, and nothing happened. That was not a discipline problem. Nobody had measured your competitors, so there was no way to know which of the twenty mattered.
Each business scored in your market goes through the same 126-item scorecard, and a rank uses only the checks that can be scored from outside. Your result stops being a list of opinions and becomes a position. Fourteenth of thirty-one is a fact you can act on.
Yes. The exam is one free exam, no card and no call. If you want to go further, the Diagnostic and the two installs each start on a call, and their prices are on the home page.
Only where the exam found the gap, and only if you want it. Diagnosis first is the whole point, and selling the work before the diagnosis is what the agency that burned you did.
They are excluded from your score, never counted as a zero. Scoring an unknown as a failure is the fastest way to make an audit look thorough and be wrong.