Commercial Roofing — Phoenix, Arizona — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Live chat or chatbot installed and functional94%

31 of 33 assessed have this gap

CRM integrated with web forms85%

28 of 33 assessed have this gap

Video testimonials — multiple and featured82%

27 of 33 assessed have this gap

Sticky header with call CTA follows user on scroll76%

25 of 33 assessed have this gap

Call tracking with source attribution73%

24 of 33 assessed have this gap

LocalBusiness schema — complete implementation64%

21 of 33 assessed have this gap

Online booking — streamlined, 3 steps or fewer64%

21 of 33 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

Service reach on mobile — the set is on the page, not behind a menu94%

31 of 33 already have this

License and insurance visible on homepage94%

31 of 33 already have this

XML sitemap published94%

31 of 33 already have this

Years in business featured on homepage91%

30 of 33 already have this

Lead capture present on every service page91%

30 of 33 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 50 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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