Electrical — Charleston, South Carolina — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Live chat or chatbot installed and functional100%

19 of 19 assessed have this gap

Video testimonials — multiple and featured95%

18 of 19 assessed have this gap

Call tracking with source attribution89%

17 of 19 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)84%

16 of 19 assessed have this gap

Review count and star rating displayed on homepage84%

16 of 19 assessed have this gap

CRM integrated with web forms84%

16 of 19 assessed have this gap

Industry certifications displayed with logos79%

15 of 19 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published100%

19 of 19 already have this

Service reach on mobile — the set is on the page, not behind a menu95%

18 of 19 already have this

Lead capture present on every service page89%

17 of 19 already have this

SMS contact option explicitly offered84%

16 of 19 already have this

HTTPS/SSL active and valid79%

15 of 19 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 52 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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