Business Health Exam market study

See where you'd rank against the 21 real electrical companies we scored in Grand Rapids, Michigan.

Electrical — Grand Rapids, Michigan

21 companies audited 49 checks compared Scored 2026-09-16

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Live chat or chatbot installed and functional100%
21 of 21 assessed have this gap
Video testimonials — multiple and featured95%
20 of 21 assessed have this gap
Awards and recognition — displayed visually95%
20 of 21 assessed have this gap
Call tracking with source attribution95%
20 of 21 assessed have this gap
Author and expertise signals on content90%
19 of 21 assessed have this gap
CRM integrated with web forms90%
19 of 21 assessed have this gap
Review count and star rating displayed on homepage86%
18 of 21 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published95%
20 of 21 already have this
Service reach on mobile — the set is on the page, not behind a menu90%
19 of 21 already have this
No broken links on key pages86%
18 of 21 already have this
HTTPS/SSL active and valid76%
16 of 21 already have this
Mobile responsiveness76%
16 of 21 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 49 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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