Electrical — Madison, Wisconsin — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

17 of 27 assessed have this gap

LocalBusiness schema — complete implementation59%

16 of 27 assessed have this gap

Google Analytics 4 — conversion + AI-referral tracking56%

15 of 27 assessed have this gap

On-page SEO fundamentals on money pages41%

11 of 27 assessed have this gap

Service guarantee or warranty prominently stated41%

11 of 27 assessed have this gap

SMS contact option explicitly offered30%

8 of 27 assessed have this gap

Review excerpts embedded on homepage — real and attributed30%

8 of 27 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published96%

26 of 27 already have this

Mobile responsiveness85%

23 of 27 already have this

No broken links on key pages81%

22 of 27 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 27 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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