HVAC — Baton Rouge, Louisiana — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Live chat or chatbot installed and functional97%

30 of 31 assessed have this gap

Video testimonials — multiple and featured84%

26 of 31 assessed have this gap

Call tracking with source attribution84%

26 of 31 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)81%

25 of 31 assessed have this gap

Review count and star rating displayed on homepage77%

24 of 31 assessed have this gap

Awards and recognition — displayed visually74%

23 of 31 assessed have this gap

Contact form is 4 fields or fewer65%

20 of 31 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published97%

30 of 31 already have this

Individual service pages for every major service94%

29 of 31 already have this

SMS contact option explicitly offered94%

29 of 31 already have this

Service reach on mobile — the set is on the page, not behind a menu90%

28 of 31 already have this

Lead capture present on every service page90%

28 of 31 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 51 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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