HVAC — Chattanooga, Tennessee — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Video testimonials — multiple and featured94%

33 of 35 assessed have this gap

Live chat or chatbot installed and functional89%

31 of 35 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)86%

30 of 35 assessed have this gap

Awards and recognition — displayed visually83%

29 of 35 assessed have this gap

Call tracking with source attribution83%

29 of 35 assessed have this gap

CRM integrated with web forms80%

28 of 35 assessed have this gap

Author and expertise signals on content69%

24 of 35 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published97%

34 of 35 already have this

No broken links on key pages89%

31 of 35 already have this

Service reach on mobile — the set is on the page, not behind a menu89%

31 of 35 already have this

Individual service pages for every major service89%

31 of 35 already have this

Phone number visible and prominent above fold — desktop86%

30 of 35 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 47 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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