HVAC — Des Moines, Iowa — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Video testimonials — multiple and featured89%

33 of 37 assessed have this gap

Call tracking with source attribution84%

31 of 37 assessed have this gap

Review count and star rating displayed on homepage81%

30 of 37 assessed have this gap

Live chat or chatbot installed and functional81%

30 of 37 assessed have this gap

Awards and recognition — displayed visually81%

30 of 37 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)78%

29 of 37 assessed have this gap

Author and expertise signals on content65%

24 of 37 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

Lead capture present on every service page95%

35 of 37 already have this

Service reach on mobile — the set is on the page, not behind a menu92%

34 of 37 already have this

Individual service pages for every major service92%

34 of 37 already have this

XML sitemap published89%

33 of 37 already have this

SMS contact option explicitly offered86%

32 of 37 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 51 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

Where would you rank in this market?

Same 122-point exam, run on your site. First one's free, no call required.

Get my free score

Or book a 15-minute call →