HVAC — Fort Myers Cape Coral, Florida — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Video testimonials — multiple and featured95%

36 of 38 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)84%

32 of 38 assessed have this gap

Call tracking with source attribution82%

31 of 38 assessed have this gap

Awards and recognition — displayed visually74%

28 of 38 assessed have this gap

Author and expertise signals on content71%

27 of 38 assessed have this gap

Live chat or chatbot installed and functional71%

27 of 38 assessed have this gap

Contact form is 4 fields or fewer66%

25 of 38 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

Individual service pages for every major service95%

36 of 38 already have this

Phone number visible and prominent above fold — desktop95%

36 of 38 already have this

XML sitemap published92%

35 of 38 already have this

No broken links on key pages89%

34 of 38 already have this

License and insurance visible on homepage89%

34 of 38 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 48 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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