HVAC — Greensboro Winston Salem, North Carolina — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Video testimonials — multiple and featured100%

32 of 32 assessed have this gap

Call tracking with source attribution94%

30 of 32 assessed have this gap

Live chat or chatbot installed and functional88%

28 of 32 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)78%

25 of 32 assessed have this gap

Author and expertise signals on content72%

23 of 32 assessed have this gap

Awards and recognition — displayed visually72%

23 of 32 assessed have this gap

Contact form is 4 fields or fewer69%

22 of 32 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

Individual service pages for every major service94%

30 of 32 already have this

XML sitemap published91%

29 of 32 already have this

Service reach on mobile — the set is on the page, not behind a menu88%

28 of 32 already have this

Click-to-call on every phone number — mobile88%

28 of 32 already have this

SMS contact option explicitly offered84%

27 of 32 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 51 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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