HVAC — Spokane, Washington — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Live chat or chatbot installed and functional100%

30 of 30 assessed have this gap

Video testimonials — multiple and featured97%

29 of 30 assessed have this gap

Call tracking with source attribution93%

28 of 30 assessed have this gap

FAQ schema - for AI-Mode citation (FAQ rich results retired May 2026)77%

23 of 30 assessed have this gap

Awards and recognition — displayed visually77%

23 of 30 assessed have this gap

CRM integrated with web forms73%

22 of 30 assessed have this gap

Contact form is 4 fields or fewer63%

19 of 30 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published100%

30 of 30 already have this

No broken links on key pages97%

29 of 30 already have this

Individual service pages for every major service97%

29 of 30 already have this

Lead capture present on every service page93%

28 of 30 already have this

Site recency — redesigned or refreshed in last 3 years90%

27 of 30 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 51 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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