Business Health Exam market study

See where you'd rank against the 28 real plumbing companies we scored in Des Moines, Iowa.

Plumbing — Des Moines, Iowa

28 companies audited 48 checks compared Scored 2026-09-15

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Video testimonials — multiple and featured100%
28 of 28 assessed have this gap
Call tracking with source attribution100%
28 of 28 assessed have this gap
Live chat or chatbot installed and functional93%
26 of 28 assessed have this gap
Awards and recognition — displayed visually89%
25 of 28 assessed have this gap
Industry certifications displayed with logos82%
23 of 28 assessed have this gap
CRM integrated with web forms82%
23 of 28 assessed have this gap
Review count and star rating displayed on homepage79%
22 of 28 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

XML sitemap published89%
25 of 28 already have this
SMS contact option explicitly offered86%
24 of 28 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 48 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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