Plumbing — Little Rock, Arkansas — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Video testimonials — multiple and featured100%

20 of 20 assessed have this gap

Live chat or chatbot installed and functional95%

19 of 20 assessed have this gap

Industry certifications displayed with logos95%

19 of 20 assessed have this gap

Awards and recognition — displayed visually95%

19 of 20 assessed have this gap

CRM integrated with web forms95%

19 of 20 assessed have this gap

Call tracking with source attribution90%

18 of 20 assessed have this gap

Author and expertise signals on content80%

16 of 20 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

Service reach on mobile — the set is on the page, not behind a menu95%

19 of 20 already have this

XML sitemap published95%

19 of 20 already have this

SMS contact option explicitly offered95%

19 of 20 already have this

No broken links on key pages90%

18 of 20 already have this

Individual service pages for every major service90%

18 of 20 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 48 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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