Plumbing — San Diego, California — Market Study

What almost nobody here is doing

Every company was audited independently against the same 122-point scorecard. These are the checks with the highest failure rate among the companies that could be assessed on them.

Live chat or chatbot installed and functional100%

26 of 26 assessed have this gap

Video testimonials — multiple and featured96%

25 of 26 assessed have this gap

Industry certifications displayed with logos81%

21 of 26 assessed have this gap

Author and expertise signals on content77%

20 of 26 assessed have this gap

Before/after photo gallery — organized and prominent77%

20 of 26 assessed have this gap

Call tracking with source attribution77%

20 of 26 assessed have this gap

Awards and recognition — displayed visually69%

18 of 26 assessed have this gap

What's already table stakes here

The flip side — checks nearly every company in this market has already covered. If you don't have these, you are behind the market, not just behind best practice.

Lead capture present on every service page100%

26 of 26 already have this

XML sitemap published100%

26 of 26 already have this

Individual service pages for every major service100%

26 of 26 already have this

SMS contact option explicitly offered100%

26 of 26 already have this

Service reach on mobile — the set is on the page, not behind a menu96%

25 of 26 already have this

Method: every company was audited independently against the same 122-item Business Health Exam scorecard, then compared only on the 51 checks every company in this market could be assessed on. A check that couldn't be assessed for a company is excluded from that comparison, never counted as a zero. Company names are withheld — these businesses did not ask to be scored.

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