Lanning Electric has 29 Google reviews at 4.8 stars on lanningelectricinc.com. No AggregateRating schema surfaces this. When a homeowner in Grand Rapids asks ChatGPT, Perplexity, or Google AI Overview for a recommended electrical company, the AI cites whoever has structured review data -- not the highest-reviewed operator. Lanning Electric has 29 real reviews that represent real customers. None of that social proof is structured for AI extraction.
AI SEO — the section we always show in full
No AggregateRating schema for 29 reviews at 4.8 stars | No LocalBusiness schema for Grand Rapids service territory | No Service schema
- Lanning Electric has 29 Google reviews at 4.8 stars on lanningelectricinc.com. No AggregateRating schema surfaces this. When a homeowner in Grand Rapids asks ChatGPT, Perplexity, or Google AI Overview for a recommended electrical company, the AI cites whoever has structured review data -- not the highest-reviewed operator. Lanning Electric has 29 real reviews that represent real customers. None of that social proof is structured for AI extraction.
- Lanning Electric covers residential electrical. These are separate buyer categories with different search intent, different decision timelines, and different competitors in AI-mediated results. No Service schema separates any of the service categories on lanningelectricinc.com. The breadth is the business model -- it is not declared in any structured data the site serves.
- A homeowner searching for the best electrical company in Grand Rapids is conducting a trust evaluation. Reviews, years in business, licensing, and service areas are the verification signals. Lanning Electric holds all of these. AggregateRating schema, LocalBusiness schema, and Organization schema are how AI systems parse those signals. None are present on lanningelectricinc.com.
The full scorecard
Nine sections, 122 checks. One section unlocked below — book a call for the rest, same as every business we score.
Revenue-opportunity figures are model estimates, not a deterministic calculation, and are never used as a headline claim on their own.