Total Comfort Group has 713 Google reviews at 4.8 stars on tcgiowa.com. No AggregateRating schema surfaces this. When a homeowner in Des Moines asks ChatGPT, Perplexity, or Google AI Overview for a recommended hvac company, the AI cites whoever has structured review data -- not the highest-reviewed operator. Total Comfort Group has 713 real reviews that represent real customers. None of that social proof is structured for AI extraction.
AI SEO — the section we always show in full
No AggregateRating schema for 713 reviews at 4.8 stars | No LocalBusiness schema for Des Moines service territory | No Service schema
- Total Comfort Group has 713 Google reviews at 4.8 stars on tcgiowa.com. No AggregateRating schema surfaces this. When a homeowner in Des Moines asks ChatGPT, Perplexity, or Google AI Overview for a recommended hvac company, the AI cites whoever has structured review data -- not the highest-reviewed operator. Total Comfort Group has 713 real reviews that represent real customers. None of that social proof is structured for AI extraction.
- Total Comfort Group serves Des Moines, Iowa. LocalBusiness schema on tcgiowa.com does not declare the full service territory. A homeowner in a covered community searching for a local hvac company finds whoever has schema anchored to their neighborhood -- not Total Comfort Group, despite actively serving that area.
- A homeowner searching for the best hvac company in Des Moines is conducting a trust evaluation. Reviews, years in business, licensing, and service areas are the verification signals. Total Comfort Group holds all of these. AggregateRating schema, LocalBusiness schema, and Organization schema are how AI systems parse those signals. None are present on tcgiowa.com.
The full scorecard
Nine sections, 122 checks. One section unlocked below — book a call for the rest, same as every business we score.
Revenue-opportunity figures are model estimates, not a deterministic calculation, and are never used as a headline claim on their own.